Chris Hoggarth Joins Light Blue Optics

Former Head of Samsung’s European LCD Business Unit joins LBO as Vice President of Sales & Marketing.

Cambridge, UK

Light Blue Optics (LBO), leading developer of miniature projection systems, today named Chris Hoggarth as Vice President of Sales and Marketing with immediate effect. Chris will have responsibility for the Company’s overall sales and marketing strategy, evaluating product requirements and building relationships with key customers and strategic partners in a range of markets including automotive, information display and consumer electronics.

Chris brings 25 years of experience in the Displays Industry to LBO and is a thought-leader in consumer electronics, IT, automotive and distribution. As Head of Samsung’s European LCD Business Unit, Chris built a high-performance, multi-disciplined Sales and Marketing team and increased annual revenue more than three-fold, creating a dynamic multi-billion dollar business. Before joining Samsung, he managed the Display Devices and Components Division of Toshiba Electronics Europe.

Light Blue Optics’ VP of Sales and Marketing, Chris Hoggarth said, “I am delighted to be joining LBO: a dynamic company with a talented team, game-changing technology and clear competitive advantage. The opportunity for LBO’s products is vast, spanning multiple high-volume markets. I look forward to leveraging my experience to ensure the Company seizes that opportunity in full.”

Light Blue Optics’ CEO, Dr. Chris Harris said, “Chris has a proven track record in building successful sales and marketing operations and growing top-line revenues and is an excellent fit for our high-growth organisation. His expertise will enable LBO to better understand and support customer requirements, deliver compelling products and realise its goal of becoming the world’s leading supplier of miniature projection systems.”

LBO will be demonstrating its latest miniature projection systems at CES 09 to key customers, strategic partners and invited media from Thursday 8 – Sunday 11 January.

Notes to Editors:

Light Blue Optics (www.lightblueoptics.com)
Light Blue Optics (LBO) is a dynamic, privately-owned company, developing miniature projection systems.

LBO’s patented holographic laser projection technology delivers high-quality video images that remain in focus at all distances. The technology’s efficiency, small form factor, robustness and cost advantages make it ideally suited for deployment in multiple markets including automotive, digital signage and consumer electronics.

LBO is funded by a group of investors including 3i plc., Earlybird Venture Capital and Capital-E.

For more information, please contact:

Tamara Roukaerts
Director of Communications
Light Blue Optics
+44 (0)790 663 8351
tamara.roukaerts@lightblueoptics.com

© Light Blue Optics Ltd 2009